Next-Gen Talent Acquisition & EVP Program

HR Digital Marketing &
Social Media Branding Mastery

Transform yourself from a traditional recruiter into an Inbound Talent Attraction Specialist. Master LinkedIn employer branding, candidate engagement funnels, EVP campaigns, and automated recruiting pipelines that hire top-tier talent faster at zero agency cost.

✦ LinkedIn Algorithm & HR Thought Leadership
✦ EVP & Glassdoor Reputation Campaigns
✦ Recruitment Funnels & Candidate Ads (Meta/LinkedIn)
✦ AI Content Writing for Job Posts & Outreaches
500+ HR Leaders Certified
70% Faster Hiring Inbound
4.9/5 Learner Rating
Limited Batch Seats

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Industry-Benchmarked Syllabus

From Traditional Recruiter to Digital Talent Marketer

A 6-module end-to-end practical curriculum designed to transform passive job posting into an inbound recruitment engine using LinkedIn branding, EVP marketing, talent funnels, and AI copy tools.

Module 01 Week 1

Fundamentals of HR Marketing & Recruitment Funnels

Transition from reactive sourcing to inbound recruitment marketing. Build multi-touch candidate journey funnels and calculate ROI on hiring campaigns.

  • The Candidate Journey: Awareness, Consideration, Interest, Application & Retention
  • Building Candidate Personas for Tech, Sales & Executive Hiring
  • Cost-Per-Hire vs. Inbound Funnel Economics (Cutting agency reliance by 60%)
Project Deliverable: Full Talent Attraction Blueprint
Module 02 Week 2

LinkedIn Optimization & Personal HR Brand Positioning

Master the LinkedIn algorithm to turn personal recruiter profiles into magnet hubs that attract passive top 1% candidates without sending cold InMails.

  • Recruiter Profile Makeover: Banner, Headline, Featured Section & SEO Keywords
  • LinkedIn Algorithm Secrets: Dwell time, carousel viral loops & creator mode
  • Writing High-Converting HR Thought Leadership & Workplace Culture Stories
Project Deliverable: 10X Profile Audit & Content Plan
Module 03 Week 3

EVP Framework & Employer Brand Storytelling

Design a bulletproof Employee Value Proposition (EVP) that differentiates your company from competitors across Glassdoor, AmbitionBox & Instagram.

  • Crafting 5 Core EVP Pillars (Culture, Compensation, Growth, Impact & Work-life)
  • Glassdoor, Indeed & AmbitionBox Reputation Management & Review Turnaround
  • Employee Advocacy Programs: Turning employees into brand ambassadors
Project Deliverable: Corporate EVP Playbook
Module 04 Week 4

Paid Recruitment Ads on Meta, LinkedIn & Google

Stop waiting for job board applicants. Run laser-targeted recruitment ads on Facebook, Instagram, and LinkedIn to generate niche candidate pipelines fast.

  • Meta Ads Manager for Hiring: Geo-targeting, interest stacks & instant forms
  • LinkedIn Sponsored Content & Message Ads for C-suite & Niche Tech roles
  • Conversion tracking, Cost-Per-Application (CPA) & Ad Budgeting optimization
Project Deliverable: Live Ad Campaign Setup
Module 05 Week 5

AI Copywriting & Creative Visuals for HR (Canva + AI)

Use ChatGPT, Claude & Canva to produce stunning job announcements, employee spotlight videos, newsletters, and viral carousels in minutes without graphic designers.

  • High-Converting Job Post Copy: Hook, Story, Offer structure using Generative AI
  • Canva Pro for HR: Designing hiring banners, Day 1 welcomes & carousels
  • AI Cold Outreach Sequences that double candidate reply rates
Project Deliverable: 30-Day Ready Content Calendar
Module 06 Week 6

Analytics, Career Site SEO & Live Capstone Project

Optimize corporate career pages for Google for Jobs SEO, track end-to-end recruitment marketing analytics, and present a real-world branding transformation project.

  • Career Page UX & Google for Jobs Schema Markup for organic candidate traffic
  • Measuring Brand Health: Share of Voice, Application Drop-offs & Talent Net Promoter
  • Live Capstone: Designing a complete 360° Employer Brand launch for a company
Project Deliverable: Capstone Certification Presentation

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The Paradigm Shift in Talent Acquisition

Why Traditional Recruitment Is Broken & How HR Marketing Wins

Job boards are flooded, candidates ignore generic cold InMails, and hiring agency bills are through the roof. Modern HR champions win by building magnetic employer brands and digital attraction funnels.

The Dying Paradigm

Old-School Reactive Hiring

  • Posting boring, text-heavy JDs on job portals and waiting passively for applicants.
  • Spamming 100+ candidates with template InMails with an abysmal 3-5% reply rate.
  • Suffering high candidate offer dropouts due to lack of trust in corporate work culture.
  • Paying massive 8.33% to 15% commissions to external recruitment consultancies.
The 2026+ Standard

Inbound Digital HR Brand Specialist

  • Top-tier candidates reach out proactively after reading your LinkedIn culture posts.
  • EVP & employer stories build intense loyalty and slash post-offer dropouts by 45%.
  • Laser-focused Meta & LinkedIn recruitment ads fill critical tech & sales seats in 14 days.
  • Personal HR brand earns you industry awards, speaking invites & high-salary leadership roles.
🎯

Inbound Talent Funnels

Design systematic candidate acquisition funnels that capture both active applicants and passive industry superstars.

💎

EVP & Storytelling

Translate dry company benefits into compelling culture stories that ignite emotional connections with talent.

⚡

AI Content Engine

Automate 30 days of high-reach carousels, recruitment banners, and viral job announcements in under 2 hours with AI.

📈

Cost-Per-Hire Mastery

Present ROI and cost reduction metrics directly to CEOs and CFOs, making you irreplaceable in boardroom meetings.

Hands-On Practical Toolkit

Master Modern Recruitment Tech & AI Stack

No boring theories. Get direct hands-on training with industry-standard social platforms, AI copy generation engines, employer reputation portals, and paid advertising dashboards.

💼
Professional Network

LinkedIn Recruiter & Hub

Master Creator Mode, carousel storytelling, LinkedIn Company Life Pages, algorithm triggers, and direct talent sourcing strategies.

Company Life Pages Algorithm SEO Inbound Leads
🎯
Paid Candidate Acquisition

Meta Ads Manager

Set up high-converting recruitment campaigns on Facebook & Instagram with instant lead forms and custom demographic targeting.

Instant Forms Lookalike Audiences Cost-per-Lead
⚡
Generative AI Tools

ChatGPT & Claude AI

Engineered prompting to generate 100+ engaging HR hooks, personalized candidate cold emails, and culture interview spotlights in seconds.

HR Prompt Engineering Viral Copywriting Outreach Sequences
🎨
Visuals & Short Video

Canva Pro & CapCut

Design professional hiring creatives, multi-slide educational carousels, Day 1 onboarding graphics, and employee reels without designers.

Hiring Banners Employer Reels Brand Kits
⭐
Reputation & Reviews

Glassdoor & AmbitionBox

Audit corporate workplace reviews, formulate diplomatic PR responses to negative feedback, and run positive employee review collection drives.

Review Crisis Management Culture Ratings CEO Approval
🔍
Organic Search & Web

Google for Jobs & SEO

Implement structured JobPosting Schema markup on corporate career pages so vacancies appear directly on Google search results for free.

Schema Markup Career Page UX Organic Applicants
🛠️

100% Practical Implementation in Every Live Class

You will run live ad campaigns, revamp your personal LinkedIn profile, and build a full content calendar during the training.

Enroll for Next Batch →
Tailored For Future-Forward HRs

Who Needs This Program & Career Transformation

Designed for talent professionals who want to break away from transactional recruiting and step into high-visibility employer branding and talent marketing roles.

🎯

Talent Acquisition & Recruiters

Struggling with low InMail response rates and high candidate ghosting? Learn how to generate an inbound flow of qualified applications and position your company as a dream employer.

Result: 3X Higher Candidate Response Rates
🏢

HR Managers & HR Business Partners

Looking to establish employer value propositions (EVP), protect corporate culture on Glassdoor, and cut expensive staffing consultancy bills from your department budget.

Result: 50-60% Reduction in Hiring Agency Costs
✨

HR Generalists & People Ops Executives

Transition out of repetitive administrative tasks by mastering modern digital skills: Canva designs for HR, video employee spotlights, and automated recruitment pipelines.

Result: Transition to High-Growth Brand Roles
🚀

Start-up Founders & Hiring Leads

Compete with big tech giants for top talent without having millions in branding budget. Build an authentic workplace narrative that attracts passionate candidates organically.

Result: Rapid Inbound Team Scaling

High-Paying Career Roles You Can Target

Recruitment Marketing & Employer Branding specialists earn 35% to 50% more than traditional transactional recruiters in MNCs and tech startups.

+45%
Average Salary Increment
post mastering Employer Branding & TA Funnels
• Employer Branding Lead
• Recruitment Marketing Manager
• Talent Attraction Specialist
• Candidate Experience Director
• Head of Inbound Sourcing
• People Communications Lead
• HR Social Media Strategist
Hands-On Portfolio Artifacts

Build a Showcase Recruitment Marketing Portfolio

You won't just learn theory; you will execute 4 comprehensive industry case studies that you can present in hiring interviews to prove your capability as a Talent Brand Strategist.

Project 1 • Organic Sourcing Week 2 Capstone

LinkedIn Personal Brand Revamp & 30-Day Viral Strategy

Audit and redesign an HR professional's LinkedIn presence. Engineer high-engagement creator posts, carousel case studies, and inbound candidate magnets.

  • Fully revamped LinkedIn Profile banner, headline & featured story
  • 30-Day ready-to-publish content calendar with AI hooks & carousels
  • Organic inbound candidate application tracking worksheet
Project 2 • Corporate EVP Week 3 Capstone

End-to-End Employer Value Proposition (EVP) Playbook

Create an internal and external employer branding framework for a fast-scaling tech company, including crisis PR management for Glassdoor reviews.

  • 5 Core EVP Pillars documented into an executive presentation
  • Negative review turnaround scripts for AmbitionBox & Glassdoor
  • Employee advocacy toolkit & social sharing guidelines
Project 3 • Performance TA Ads Week 4 Capstone

Meta & LinkedIn Recruitment Ad Campaign for Niche Roles

Launch a targeted paid candidate acquisition campaign to hire hard-to-find senior software engineers without paying headhunter agency commissions.

  • High-converting creative banner designs built on Canva
  • Audience segmentation, geo-targeting & Instant Form lead capture
  • Cost-per-applicant (CPA) budget simulation and ROI dashboard
Project 4 • Career Page & SEO Final Capstone

Career Site Overhaul & Google for Jobs Integration

Restructure an organization's career page UX, write magnetic job descriptions using AI, and implement Schema markup for free Google rankings.

  • Mobile-first Career Page wireframe and candidate application flow
  • JobPosting JSON-LD code for instant indexing on Google Jobs
  • Candidate drop-off analytics & funnel optimization report

Walk into Job Interviews with a Live Talent Portfolio

Every assignment is verified and compiled into a shareable Notion / PDF dossier to prove your mastery to HR directors and founders.

Start Building Your Portfolio →
Learn From The Master

Meet Your Lead Mentor: Mohammad Kashif

Learn practical employer branding and modern recruitment marketing from an experienced HR leader who has built high-performing talent attraction engines for top organizations.

Mohammad Kashif - Lead HR Mentor

Mohammad Kashif

HR Transformation & Talent Brand Consultant
12+ Yrs Industry Exp.
10,000+ HRs Trained

Building Magnetic Brands That Top Talent Craves to Join

Mohammad Kashif has spent over a decade helping enterprises, startups, and consulting firms transition away from outdated, expensive agency dependencies to agile in-house employer branding frameworks. His hands-on coaching bridges the gap between digital marketing psychology and real HR hiring hurdles.

  • Practitioner-Led Insights: Real campaign breakdowns from LinkedIn ads, EVP rollouts, and Glassdoor turnaround projects.
  • Personalized Feedback: Direct 1-on-1 reviews of your personal LinkedIn profile, hiring copies, and portfolio capstone.
  • Continuous Mentorship: Exclusive Q&A sessions and career roadmap guidance inside the private alumni channel.
Enterprise Proven Quality

Trusted for Corporate Talent Brand Transformation

IMHR Academy provides employer branding, talent marketing, and advanced recruitment training to fast-scaling startups and established corporations across India and the GCC.

Enterprise Client Framework
IMHR Academy Corporate Upskilling Proposal

Upskilling Entire Recruitment Teams for Modern Inbound Hiring

Corporate Talent Acquisition teams rely on our custom training programs to eliminate agency reliance, align recruitment with

Globally Recognized Credential

Earn Your Certified HR Digital Marketer Credential

Validate your expertise in employer branding, social recruiting algorithms, and inbound talent funnels with an industry-verified certification from IMHR Academy.

IMHR Academy Certified HR Digital Marketer
100% Online Verifiable QR Code

Accelerate Your Career with Industry Recognition

Recruiters and HR professionals with employer branding credentials are recognized by leading Fortune 500 companies, high-growth startups, and global RPOs as strategic talent growth drivers.

🔗

Direct 1-Click LinkedIn Verification

Add your official certificate badge directly to your LinkedIn Licenses & Certifications section with a permanent verification link.

📑

Capstone Portfolio Verification Included

Your certificate is issued only upon completing all 4 hands-on projects, giving hiring managers proof of practical ability.

🌐

Lifetime Validity & Alumni Network Access

Gain lifetime membership to the IMHR Talent Leaders Network for job leads, hiring templates, and quarterly guest sessions.

Verified Alumni Feedback

Loved By Recruiters & Talent Leaders

Hear how 10+ talent acquisition specialists, HR generalists, and recruitment heads cracked inbound hiring, built viral employer brands, and secured massive career promotions.

★★★★★
✓ Verified Alum

“Earlier, I used to send 150 InMails every week with barely 4-5 replies. After Kashif sir’s LinkedIn Personal Branding and content strategy modules, candidates started messaging me asking if we have openings! Our cost-per-hire plummeted.”

PS
Priyanka Sharma
Senior TA Specialist • Tech Unicorn
★★★★★
✓ Verified Alum

“The Meta Ads & Recruitment Funnel module was an eye-opener. We filled 8 niche AI and Fullstack roles in just 3 weeks by running targeted candidate ads. Management recognized my initiative with a promotion to Employer Branding Lead!”

VK
Vikram Kulkarni
Talent Marketing Lead • Global Consulting
★★★★★
✓ Verified Alum

“Our Glassdoor rating was stuck at 3.2 with negative reviews hurting candidate conversions. The EVP and reputation management playbook helped us run an authentic employee storytelling campaign, pushing our score up to 4.4 in 4 months.”

AN
Ananya Nair
HRBP & Culture Head • FinTech Enterprise
★★★★★
✓ Verified Alum

“The AI Prompting for HR module alone is worth 10x the course fee! I can now draft 30 days of high-hook LinkedIn carousels, culture spotlights, and job adverts in under 2 hours. My profile impressions grew by 450%.”

RG
Rohit Gupta
Inbound Recruiter • SaaS Scale-up
★★★★★
✓ Verified Alum

“Coming from a non-marketing HR background, I had zero clue about Canva design and ad metrics. The step-by-step practical labs helped me design our company’s Day 1 welcome kit banners and recruitment carousels completely independently!”

SM
Sneha Mukherjee
People Operations Lead • Retail Giant
★★★★★
✓ Verified Alum

“We cut our external staffing agency expenditure by nearly ₹14 Lakhs in two quarters just by implementing the organic LinkedIn life page and employee advocacy techniques taught by Kashif Sir. Highly recommended!”

AM
Abhishek Mishra
Director of Talent Acquisition • E-Commerce
★★★★★
✓ Verified Alum

“Google for Jobs SEO was a complete revelation. Adding the structured schema code to our career page brought in a steady stream of local organic applicants daily without spending a single rupee on paid job boards.”

DR
Divya Ranganathan
HR Generalist • Healthcare Provider
★★★★★
✓ Verified Alum

“Kashif sir’s 1-on-1 profile review changed my game. He fixed my headline and featured assets, and within 3 weeks I was contacted for an Employer Branding Specialist opening with a 40% salary hike. Best investment in my career!”

TC
Tanvi Choudhary
Employer Branding Specialist • IT Services
★★★★★
✓ Verified Alum

“The candidate persona and journey mapping framework helped us reduce our post-offer candidate ghosting from 28% to less than 8%. Keeping talent engaged through EVP stories before Day 1 works like magic.”

KS
Karan Singhania
Senior Recruitment Consultant • BFSI Group
★★★★★
✓ Verified Alum

“I switched from transactional IT recruitment to high-level Talent Attraction Strategy. Building a verified capstone portfolio gave me the confidence and proof to showcase to leadership. 10/10 practical curriculum!”

MB
Megha Bhattacharya
Talent Attraction Strategist • Cloud Enterprise
★★★★★
✓ Verified Alum

“Earlier, I used to send 150 InMails every week with barely 4-5 replies. After Kashif sir’s LinkedIn Personal Branding and content strategy modules, candidates started messaging me asking if we have openings! Our cost-per-hire plummeted.”

PS
Priyanka Sharma
Senior TA Specialist • Tech Unicorn
★★★★★
✓ Verified Alum

“The Meta Ads & Recruitment Funnel module was an eye-opener. We filled 8 niche AI and Fullstack roles in just 3 weeks by running targeted candidate ads. Management recognized my initiative with a promotion to Employer Branding Lead!”

VK
Vikram Kulkarni
Talent Marketing Lead • Global Consulting
★★★★★
✓ Verified Alum

“Our Glassdoor rating was stuck at 3.2 with negative reviews hurting candidate conversions. The EVP and reputation management playbook helped us run an authentic employee storytelling campaign, pushing our score up to 4.4 in 4 months.”

AN
Ananya Nair
HRBP & Culture Head • FinTech Enterprise
★★★★★
✓ Verified Alum

“The AI Prompting for HR module alone is worth 10x the course fee! I can now draft 30 days of high-hook LinkedIn carousels, culture spotlights, and job adverts in under 2 hours. My profile impressions grew by 450%.”

RG
Rohit Gupta
Inbound Recruiter • SaaS Scale-up
★★★★★
✓ Verified Alum

“Coming from a non-marketing HR background, I had zero clue about Canva design and ad metrics. The step-by-step practical labs helped me design our company’s Day 1 welcome kit banners and recruitment carousels completely independently!”

SM
Sneha Mukherjee
People Operations Lead • Retail Giant
★★★★★
✓ Verified Alum

“We cut our external staffing agency expenditure by nearly ₹14 Lakhs in two quarters just by implementing the organic LinkedIn life page and employee advocacy techniques taught by Kashif Sir. Highly recommended!”

AM
Abhishek Mishra
Director of Talent Acquisition • E-Commerce
★★★★★
✓ Verified Alum

“Google for Jobs SEO was a complete revelation. Adding the structured schema code to our career page brought in a steady stream of local organic applicants daily without spending a single rupee on paid job boards.”

DR
Divya Ranganathan
HR Generalist • Healthcare Provider
★★★★★
✓ Verified Alum

“Kashif sir’s 1-on-1 profile review changed my game. He fixed my headline and featured assets, and within 3 weeks I was contacted for an Employer Branding Specialist opening with a 40% salary hike. Best investment in my career!”

TC
Tanvi Choudhary
Employer Branding Specialist • IT Services
★★★★★
✓ Verified Alum

“The candidate persona and journey mapping framework helped us reduce our post-offer candidate ghosting from 28% to less than 8%. Keeping talent engaged through EVP stories before Day 1 works like magic.”

KS
Karan Singhania
Senior Recruitment Consultant • BFSI Group
★★★★★
✓ Verified Alum

“I switched from transactional IT recruitment to high-level Talent Attraction Strategy. Building a verified capstone portfolio gave me the confidence and proof to showcase to leadership. 10/10 practical curriculum!”

MB
Megha Bhattacharya
Talent Attraction Strategist • Cloud Enterprise

70%

Inbound Application Growth

4.9/5

Average Learner Rating

50%+

Savings on Agency Fees

500+

HR Professionals Trained

Transparent Pricing • No Hidden Costs

Invest in High-ROI Talent Brand Mastery

Choose the program plan that matches your current career stage. Learn live with industry mentor Mohammad Kashif, build a live portfolio, and earn dual certification.

Pro Track

Ideal for working recruiters wanting foundational branding skills & self-paced practical access.

₹4,999 ₹11,999 58% OFF
Or 2 easy monthly installments of ₹2,599
  • Full Access to All 6 Course Modules (HD Video LMS)
  • 50+ HR Copy Prompts, Canva Templates & Ad Frameworks
  • 4 Real-World Project Assignments & Worksheets
  • Official IMHR Academy Certificate of Completion
  • 1-on-1 Personal LinkedIn Profile Audit with Mohammad Kashif
  • Direct WhatsApp Mentorship & Job Referral Group
Enroll in Pro Track
🛡️

Corporate Invoicing & 100% Secure Payment Support

Get official GST invoices for employer reimbursement, flexible installment options, and instant batch confirmation.

Discuss EMI on WhatsApp
Got Questions? We’ve Got Answers

Frequently Asked Questions

Find clarity on course prerequisites, schedule, hands-on ad budgets, LinkedIn profile revamps, and career certifications.

No technical marketing background is required. The program is specifically built for HR professionals and recruiters. We teach you step-by-step how to write engaging HR copy, use intuitive AI tools (ChatGPT/Claude), and create stunning hiring graphics on Canva with pre-made templates.
No mandatory ad spend is needed. You will learn inside simulated ad dashboards and live screen-share walkthroughs. For live practice assignments, running a test campaign with a nominal budget of ₹100–₹200 is optional, but full campaign blueprints and frameworks can be created 100% free of charge.
Traditional transactional recruiters are easily replaced by ATS algorithms. However, professionals who know how to build inbound talent pipelines, manage employer reputation on Glassdoor, and cut agency costs by 60% are hired as strategic "Employer Branding Leads" or "Recruitment Marketing Managers", commanding 35% to 50% higher salaries.
Batches are specifically planned for working professionals, with weekend live cohorts (Saturday/Sunday evenings). Every live class is recorded in Full HD and uploaded to your student portal within 3 hours, along with slide decks, AI prompt templates, and project worksheets.
Yes! During Module 2, Mohammad Kashif conducts a personalized audit of your LinkedIn banner, headline, featured section, and about bio, giving you actionable recommendations to transform your profile into an inbound candidate magnet.

Have a specific query not listed here?

Chat directly with our academic advisor for quick clarity on syllabus and batches.

Chat on WhatsApp (+91 78950 10100)
Next Batch Enrollment Now Live

Become The Inbound Talent Magnet
Your Company & Career Deserves

Stop chasing passive candidates with cold messages. Learn the digital marketing frameworks that make high-calibre professionals line up to work with you.

Weekend Live Cohort
Dual Verifiable Certification
Placement Assistance & Alumni Access
Academic & Program Advisory

Official Demonstration Notice & Legal Disclaimer

Course: HR Digital Marketing & Social Media Branding Mastery | IMHR Academy

“This page is created only for demonstration purposes and is updated from time to time. The actual course syllabus, fee, trainer details, and certification may change. For accurate and updated information, please connect with our counselor.”

Curriculum Revisions

Digital marketing algorithms (LinkedIn, Meta, Google) evolve frequently. Specific module topics and practical tools may be updated to reflect current industry benchmarks.

Live Batch Schedule

Batch start dates, weekend cohort timings, and live mentor availability are confirmed directly through the academic counseling office during registration.

Certification Verification

Official certificates are issued only to registered students upon successful evaluation and submission of mandatory capstone assignments and projects.

Counselor Consultation

For latest fee structures, corporate team enrollment discounts, and batch seat confirmations, students are advised to connect with our official counseling team.

Need Instant Verification or Latest Syllabus?

Connect with our admissions team on WhatsApp for official confirmation.

Connect With Counselor (+91 78950 10100)
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